Shrinkflation – it’s here and it’s getting bigger (smaller)
While shoppers fixate on the rising cost of their weekly food bill, another far more clandestine price increase is sneaking into their shopping trolley. Known as “shrinkflation”, food companies are regularly reducing the size of their products but not the price, burdening consumers already grappling with surging household costs. A growing list of companies are doing so to pass on costs and increase profits by avoiding a sensitive price hike… Read more